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Local SEO: Why it Matters & How to Get Started 

Local SEO is an online marketing strategy that helps local businesses promote their products or services to customers in their geographical location at the exact moment they are looking to purchase. 

Local SEO strategies include optimizing your website for local searchers and claiming directory listings on sites such as Google My Business and Yelp. 

Why Local SEO Matters 

Topics: SEO

Google AdWords vs. Facebook Ads: Where to Advertise Your Local Business

No conversation about online advertising is worth having without mentioning Google AdWords and Facebook Ads.

They’re the two biggest players: Google AdWords is the “tried and true” classic, and while Facebook advertising has been around for awhile, it’s only recently that it’s become such a behemoth.

In fact, in 2016 Facebook saw a 50% increase in active advertisers, accounting for 65% for all social ad spend. Obviously, growth like that makes businesses start to speculate. 

Will Facebook overtake Google as the big guy of online advertising?

Topics: Facebook Ads Google Adwords Online Advertising Facebook